ATLANTA (August 10, 2021) – With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their morning routines and on-the-go days. To help guests fuel up and confidently take on the day, Jamba is excited to announce their all-new Gotcha Matcha and Bold ‘n Cold Brew iced beverages. The naturally caffeinated beverages feature a first of its kind plant-based sweet cloud whip foam topper, specially made in-house from oat milk and coconut milk coco whip, and agave for a slightly sweetened flavor that cascades into your beverage and allows for a balanced sweet and smooth finish. To celebrate the launch, Jamba is partnering with actress and singer Ashley Tisdale who knows a thing or two about leaning on matcha to go boldly into her day. As part of the partnership, Ashley will offer tips on how to master the morning routine – something she’s familiar with between juggling her new baby Jupiter, her pups, and new lifestyle website, Frenshe. To see how Ashley confidently takes on the day, Jamba guests can access Ashley’s tips at Jamba.com.
“Starting my mornings with a boost of natural caffeine helps me kickoff my day right, so I’m excited to partner with Jamba to help spread the word about their new Gotcha Matcha and Bold ‘n Cold Brew iced beverages,” said Tisdale. “Over the past year our routine has been thrown for a loop and, while I’m still figuring out how to juggle it all, creating a new schedule and doing something just for me – like getting my matcha fix – are key to taking on each day.”
Jamba’s new Iced Gotcha Matcha features matcha produced in Japan for an authentic, smooth, and balanced green tea that is refreshing and gives a burst of natural caffeine. For iced coffee lovers, the Iced Bold ‘n Cold Brew is filtered to create a complex cold brew coffee for a bold morning boost. Both iced beverages come with Jamba’s silky, creamy plant-based sweet cloud whip foam topper to create a balanced and deep flavor and oh so smooth finish. Iced Gotcha Matcha and Bold ‘n Cold Brew make the perfect pairing to Jamba’s fuel-good, grab-n-go food items including the IMPOSSIBLE™ Handwich, Classic Sausage, Egg & Cheese Handwich and Spring Veggie Egg Bake.
“We’re thrilled to partner with Ashley Tisdale to help us introduce Gotcha Matcha and Bold ‘n Cold Brew iced beverages at Jamba nationwide as we expand beyond smoothies to offer even more fuel-good options for Jamba guests,” said Danielle Fisher, Vice President of Marketing at Jamba. “Like many of our guests, Ashley is wearing many hats and leaning on a morning boost to tackle the day. We’re excited to offer these new iced beverages, along with tips from Ashley, to help others as they readjust to their new morning routines and go boldly into their days.”
To help guests get back to regular morning routines, Jamba is offering two great offers for My Jamba Rewards members. From August 10 through August 13, members can enjoy an exclusive launch offer* of “buy any Gotcha Matcha or Bold 'n Cold Brew and get a free food item.” Jamba is also introducing new AM rewards. Beginning August 17 through September 30, Jamba loyalty members can earn 2x points on iced Matcha and Cold Brew purchases every morning until 11 AM (local time). Additionally, guests who order twice in one week or order two weeks in a row can unlock a free food item. To learn more about Jamba, visit Jamba.com or @JambaJuice on Facebook, Instagram and Twitter.
*Website and app orders subject to $0.35 service fee. Valid while supplies last. Offer not valid on third party delivery. Rewards cannot be used in combination with any other offer, coupon or discount. Consumer must pay applicable tax and convenience fees, if any. Limited to one offer or reward per transaction. Taxes and other exclusions may apply. Participating stores only. California delivery orders subject to prop 22 fee.